Concept | Design | Copy | Photoshoot | Videography
Sustainability Report and Video
Sri Lanka’s largest Carbon Neutral company and the only apparel company to have all of its factories certified carbon neutral had a lot to be proud of. Teaming up with their sustainability partners CCC, they launched their first ever sustainability report detailing their green journey and their plans for continuing to grow in an environmentally friendly manner. We designed their green report “In good hands”, highlighting their Passive House and green milestones, art directed to feature the factories green surroundings. The report was written giving the company brand pillars and values, and detailing how they hope to achieve or have achieved these milestones.
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Concept | Design | Copy | Photoshoot | Videography
Corporate AV
To encapsulate the beliefs and processes of Value Added Tea Company, Vintage Teas, we developed an AV to showcase at tea trade fairs and to send to potential clients. The film shows how Vintage Teas craft specialty teas with your perfect end in mind, whenever they develop a new blend. To this end, the film plays backwards, from the moment of tea consumption, right down to the picking of teas at sprawling Ceylon Tea estates.
Concept | Design | Copy | Photoshoot
Profile (GIF and PDF)
https://vintageteas.lk/morning_after_tea/index.html
Value-added tea manufacturer Vintage found itself in a challenging position post-lock down, in a new normal world where travel was out of the question, and tea fairs and trade shows could not be held. This meant that traders could not meet buyers in person and exchange key information. The company needed a brochure for their range of Morning After Teas, specifically for the Russian market , but it also needed to capture the attention of buyers immediately. We proposed a beautifully designed “moving” brochure- a one page web link embedded with GIF images of their specially teas that helped evoke sensory perception. Steam rose from tea cups, while a kettle poured hot tea into a cup, and a master blender mixed a colourful floral concoction. The animated brochure was an instant hit and helped bridge the gap in a world where face to face selling was not an option.
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.Site design | Photoshoot | Social Media
www.allure.lk
To launch the e-commerce store of Silver jewellery brand Allure, we conceptualised, designed, handled photography and copywriting for their new website. The vibe was eclectic and fun yet with a tinge of island sophistication.
Strategy | Logo | Label
A packaged drinking water company needed to rethink and relaunch their stagnant brand. We presented a strategy that positioned them as a truly green, clean spring water brand. The first step was to launch a new logo based on a water wave symbol, as well as branch out into new packaging for their glass bottled water range, by featuring a feather that represented the rain forest where their water is sourced
Hutch
Calendar
Concept | Design | Copy
Lace Masquerade
Concept | Design | Copy | Photoshoot
Product Launch (India and Sri Lanka)
A campaign for amante lingerie’s autumn/winter’14 collection that took the brands “who are you today?” concept to the next level. We brought out the mystery and allure of an artistes muse with this enigmatic campaign which was shot and edited entirely in Sri Lanka – a first for the Brand. The campaign ran successfully in India and Sri Lanka and was also featured in leading magazines like Cosmopolitan India- a first for us, The Next Big Think.
Lalitha Jewellers
Strategy | Concept | Design | Photoshoot
Lalitha Jewellers has been a household name in fine jewellery in Sri Lanka for decades, yet had not been in the limelight for some years and had therefore no specific image that the brand owned as its own. We proposed a restyling of their advertising and website photography to portray a classic, cultured woman as opposed to a high fashion or mass appeal look. We also re-positioned the brand as a bespoke jeweller, which highlighted their capabilities of a high level of design and artistry in the jewellery market.
Canis Dog Food
Strategy | Social Media
https://www.instagram.com/canisdogfood/
Homegrown dog food brand Canis was on a mission to re-program the feeding behaviour of dog owners in the country. While the company produced and sold human grade, natural dog food through word of mouth and contacts, the brand was speaking too softly to be able to make any noticeable changes in the market. In November 2020, we formerly launched Canis- barkin’ good food, by positioning it as the healthiest choice for pet parents. Our communications did not focus on selling product, rather it spoke to those who loved and cared for their pets as a parent would, and sought to educate them on healthy feeding in general. Our social media pages shared original articles on good pet parenting, on feeding and training, on nutrition and on the harmful effects of feeding commercial pet food to dogs.
The pages received feedback commending the advice and the brand was looked up to, as a trusted adviser on all things dog. 6 months into establishing the brand, a slow roll out of advertising our healthy meals and treats began and was an instant success. The brand continues to regularly offer useful advice on caring for your pet the right way while also producing some barkin’ good food!
Concept | Video | Ads
For the relaunch of NDB Wealth targeting the retail market we came up with a unique campaign that centred around a challenge to change. Instead of using conventional media, we spoke to our TG using digital outdoor panels, cinema spots, salon screens etc.
Carbon Consultancy Company
Social Media
For the Carbon Consulting Company, we set out to use their social media channels to educate and create awareness among corporates and concerned citizens, about the impact of their actions on the environment. Facts and statistics backed up posts about plastic pollution, mangrove conservation, ocean conservation, and the many everyday decisions corporates can take to reduce their carbon footprint.
Visual Merchandising
Concept | Profile | Video
Company Profile and AV
To help showcase the capabilities and products of a leading Tea blender and exporter, Empire Teas, we conceptualized and designed an attractive booklet based on the theme “perfection’. The company valued its attention to detail in its processes and products and we brought this aspect to life in a beautifully designed, easy to read brochure for use at tea trade fairs.
A short AV film was also produced based on the same theme
One off packaging designs
Packaging design forms an important part of any brands identity, and we have had the privilege of creating many pack designs for growing local brands. Our designs cover a range of products from diapers to tea, dessert to biscuits and more. Every design starts from a multitude of initial sketches, which are then honed in on and perfected to become the final print ready pack.
Concept | Video
Corporate Video
To launch the newly amalgamated holding company for popular brands such as Rainco, World of outdoor, Light and Shade and Muebel House ‘ Avarna Holdings’, we produced a corporate video that provided a short snapshot into the products and capabilities of their dozen companies. The video was based on the theme of “Better, Beyond, Next”, which encapsulated the beliefs and ethos of the company.
Glow Collagen – MEGA Pharma
Social Media creative strategy
Collagen supplement Glow had been in the market for many years, yet did not have the brand recall and voice that it should have. It was also hardly known in the capital city while awareness was higher in the outskirts due to the brands constant presence on TV talk shows. We sought to position the brand differently on its social media channels, attracting a younger, more savvy audience who needed to preserve their youthfulness rather than fix wrinkles or ageing skin. Our premise- be the best version of yourself. We proposed colour palettes and a refreshed photography look, suggested a foodie approach to the insta feed and encouraged customer selfies of all ages to be shared. The products benefits for internal health like stronger joints and better hair and nails were also highlighted in our strategy.
Corporate AV
Pharmaceutical giant J L Morison Son & Jones, we developed a corporate video that showcased the company as a humane and warm entity that touched peoples lives as it enriched it. The video featured many real employees of J L Morison’s and played a big role in lifting the morale of those who worked there too.
Logo Designs
Activation ideas
To entice and engage the loyalty clientele of amante Boutique Racecourse Mall, and to grow their circle of new loyalty clientele, we conceptualized a series of exclusive, invitee only workshops and events under the title “amante ignites”. The events were held at the amante boutique and were always designed to ignite the feminine spirit or educate and inspire the woman in some way. Sessions were kept small, personal and fun. The many workshops ranged in theme from facial yoga and cycling to organic cooking, parenting and mixology and attracted a diverse group of ladies.
perfumed calendar 2015
Photoshoot | Design
Celebrating the launch of Lux’s Floral Fragrance range of soaps, we designed The very first perfumed desk calendar by Unilever Sri Lanka. The calendar featured a beauty queen dressed in gowns designed especially for lux flanked by beautiful artworks of the flowers used in each fragrance bar.
Photpshoot | Design
A colourful Profile for kids apparel exporter JB Textiles that was built around their biggest customers- beautiful children.
Airport Lightbox
To mark the Cricket World Cup, Akbar Tea also celebrated the “world’s cup” with this lightbox at the Colombo Airport.
Print | Digital Video
A campaign celebrating the ‘unstitched’ life, to promote the launch of ohé islands new boutique. We created a web-led campaign complete with mini videos, personality-led copy based on the real women who became voluntary brand ambassadors, a brand new website, magazine ads and even an ohe song!
TV | Radio | Print | Digital
Product campaign
With as little as a Model shot in limbo for a product catalog to use, we created an eye catching campaign for the brands launch of a special range of lingerie that
used jacquard fabric. The campaign likened the feminine spirit to that of natural elements. The concept was also carried into visual merchandising and a launch event.
Promo Design | Digital Material
The June brides were dressed in Champagne & Stardust for amanté lingerie’s Bridal Collection. The collection name celebrated the bridal glow and the colour of the collection and the layouts, logo and copy were crafted to do the same.
A selection of a variety of promotional and point of sale material to EDM’s and
web based posts for amanté’s diverse range of product offerings, sales and events.
