Concept | Design | Copy | Photoshoot
Profile (GIF and PDF)
Value-added tea manufacturer Vintage found itself in a challenging position post-lock down, in a new normal world where travel was out of the question, and tea fairs and trade shows could not be held. This meant that traders could not meet buyers in person and exchange key information. The company needed a brochure for their range of Morning After Teas, specifically for the Russian market , but it also needed to capture the attention of buyers immediately. We proposed a beautifully designed “moving” brochure- a one page web link embedded with GIF images of their specially teas that helped evoke sensory perception. Steam rose from tea cups, while a kettle poured hot tea into a cup, and a master blender mixed a colourful floral concoction. The animated brochure was an instant hit and helped bridge the gap in a world where face to face selling was not an option.