Glow Collagen – MEGA Pharma
Social Media creative strategy
Collagen supplement Glow had been in the market for many years, yet did not have the brand recall and voice that it should have. It was also hardly known in the capital city while awareness was higher in the outskirts due to the brands constant presence on TV talk shows. We sought to position the brand differently on its social media channels, attracting a younger, more savvy audience who needed to preserve their youthfulness rather than fix wrinkles or ageing skin. Our premise- be the best version of yourself. We proposed colour palettes and a refreshed photography look, suggested a foodie approach to the insta feed and encouraged customer selfies of all ages to be shared. The products benefits for internal health like stronger joints and better hair and nails were also highlighted in our strategy.