Lalitha Jewellers

Strategy | Concept | Design | Photoshoot
Lalitha Jewellers has been a household name in fine jewellery in Sri Lanka for decades, yet had not been in the limelight for some years and had therefore no specific image that the brand owned as its own. We proposed a restyling of their advertising and website photography to portray a classic, cultured woman as opposed to a high fashion or mass appeal look. We also re-positioned the brand as a bespoke jeweller, which highlighted their capabilities of a high level of design and artistry in the jewellery market.